Impact of Television on changing culture of women: Study of Sindh, Pakistan
Download| Volume 3 Issue 2 2022 | |
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| Author(s): |
Shabana Tunio
Lubna Ahmed Soomro
Ghazala Baghul
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| Abstract | This research paper examined the television as a factor in changing culture of Sindh. Culture is wider term includes various cultural traits, complexes and cultural patterns. But this paper aims to examine change in dressing style, jewelry and appearance of women in Sindh, change in local language of Sindh. To achieve research objectives quantitative research approach is adopted. With the application of simple random sampling 384 respondents were selected from District Naushahro Feroze of Sindh. Data is analyzed in SPSS version 24, presented and explained in different charts. Study concluded that television has influenced the culture of Sindh. Women likes to wear dresses and jewelry shown in television dramas. And imitate the style of television models. Television has increased the understanding of Urdu and English language of women of Sindh. But, affected local accent and talking style. It is recommended that government should monitor the content of television programs and media practitioners should make programs to empower women and increase awareness. |
| Keywords | Television, Culture, Dressing, Jewelry, Appearance, Language and Change. |
| Year | 2022 |
| Volume | 3 |
| Issue | 2 |
| Type | Research paper, manuscript, article |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | ILMA Journal of Social Sciences & Economics | Publisher Name | ILMA University | Jel Classification | - | DOI | http://dx.doi.org/ | ISSN no (E, Electronic) | 2790-5896 | ISSN no (P, Print) | 2709-2232 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ijsse.ilmauniversity.edu.pk/arc/Vol3/pdf/v2/7.pdf | Page | - |