Role of Facebook groups in Gratification of Social and Psychological needs of Females
Download| Volume 3 Issue 2 2022 | |
|---|---|
| Author(s): |
Shabana Asghar
Sidra Jamil
|
| Abstract | This study aimed to explore the role of Facebook groups in Social and Psychological need gratification among females. The main objective of this study was to see weather face book groups gratify social (Belongingness, Self-presentation) and Psychological (Usefulness, Enjoyment) needs of females. Data was collected from the sample of (N=500) female group members. A comparison of the difference of perceived gratification of both (Social and Psychological) needs on the basis of age was also done. Findings of Independent sample t-test revealed the difference in gratification of needs among young (15 to 24 years)and adult (25 to 36 years)females. A significant role of facebook groups in gratifying social and psychological needs of females. Psychological need of Usefulness was more significantly found to be gratified (M=21.6) among females through face book groups. For adult females face book groups were more helpful in gratifying their social needs (N=500, p<0.5, t=-8.37, SD= 4.4) whereas young females found face book groups useful in gratifying their psychological needs (N=500, p<0.5 (t=3.5, SD= 2.6). These results revealed collectively an effective role of Facebook groups in gratification of social and psychological needs among females. |
| Keywords | Face book groups, Social needs, Psychological needs, Females, Need gratification |
| Year | 2022 |
| Volume | 3 |
| Issue | 2 |
| Type | Research paper, manuscript, article |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | ILMA Journal of Social Sciences & Economics | Publisher Name | ILMA University | Jel Classification | - | DOI | http://dx.doi.org/ | ISSN no (E, Electronic) | 2790-5896 | ISSN no (P, Print) | 2709-2232 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ijsse.ilmauniversity.edu.pk/arc/Vol3/pdf/v2/5.pdf | Page | - |