THE IMPACT OF CSR ON FIRM FINANCIAL PERFORMANCE AND MEDIATING ROLE OF INNOVATION
Download| Volume 2 Issue 2 2021 | |
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| Author(s): |
Muqaddas Mazhar
Ayesha Qudus
Riffat Rehman
Syed Muhammad Arslan
Syed Bilal Hassan
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| Abstract | The aim of this study is to examine the effect of corporate social responsibility (CSR) of the firm on its financial performance (FP) and evaluate the mediating role of innovation in the relationship between CSR and FP in the local, international and multinational firms working Pakistan. An electronic structured Questionnaire has been used to collect data from 150 middle-level, low-level and top-level managers and owners of local, international and multinational companies operating locally already doing some CSR activities in Lahore, Pakistan. The study's hypotheses were tested using a statistical programmed for the social sciences and analysis of moment structures to examine the data's reliability and validity, as well as confirmatory factor analysis and structural equation modeling. According to the hypothesis results of study is positive. According to the current study CSR perform a significant positive effect in influencing the firm's FP. In addition, innovation has been shown to be an important mediator between CSR and FP. The key contribution of this study to the literature is that it is the first to check the mediation of innovation in the association between CSR and FP. In practice, the findings of present research will contribute in developing of better strategies for the firms for implementing CSR, promoting innovation, and improving financial performance. |
| Keywords | CSR perceptions, Human Values, Technology Orientation, Innovation and Firm Performance, Structure equation model, Confirmatory factor analysis |
| Year | 2021 |
| Volume | 2 |
| Issue | 2 |
| Type | Research paper, manuscript, article |
| Recognized by | Higher Education Commission of Pakistan, HEC | Category | "Y" | Journal Name | ILMA Journal of Social Sciences & Economics | Publisher Name | ILMA University | Jel Classification | - | DOI | http://dx.doi.org/ | ISSN no (E, Electronic) | 2790-5896 | ISSN no (P, Print) | 2709-2232 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://ijsse.ilmauniversity.edu.pk/arc/Vol2/pdf/v2/5.pdf | Page | - |